London Stadium recruits Goldmills as new Associate Partner after striking deal with Eleven Sports Media

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Construction and Hospitality-focused recruitment experts, Goldmills Group, has agreed a multi-year deal with sports rights specialists Eleven Sports Media to join the London Stadium Associate Partnership programme.

The programme, which is designed to provide local businesses with a voice in professional sports, will provide Goldmills with the platform to communicate their services to widespread audiences.

Installed across hospitality, concourse, and outside areas of the London Stadium, Eleven Sports Media’s fan engagement platforms will connect Goldmills with global Premier League television audiences and supporters within the 60,000-capacity arena.

With over ten years experience of working on some of the UK’s most exciting construction developments, Goldmills have firmly established themselves as an industry leader having delivered staff to The Shard, the 2012 Olympics and Battersea power station projects.

Their all-encompassing hospitality recruitment service is founded upon a vast knowledge and understanding of the industry. Goldmills have partnered with some of London’s most famous bars, restaurants, and hotels, enabling the company to source high-level and last-minute candidates across the board.

By utilising Eleven’s fan-targeted social media content, which sees branding aligned with graphics-led match stats, Goldmills’ messaging will be reach beyond the capital and shared with mass audiences via social channels.

The Associate Partnership builds on the success of the Goldmills’ previous partnerships in sport. The company sponsors Dunmow United FC, a non-profit club which aims to provide junior football to the youth of Great Dunmow and surrounding areas.

Celebrating their 10-year anniversary in October, Goldmills prides itself on building relationships and ensuring its clients receive the best service possible, with many choosing to work with Goldmills for over a decade.

As an Associate Partner, Goldmills will have a distinct presence throughout the London Stadium, featuring on high-impact mid-tier LED and the now iconic 996sq.m digital wrap, the UK’s biggest stadium display which greets fans arriving on matchday.

Beyond the stadium, Goldmills’ scope to develop relationships with fellow organizations will also be enhanced. They will be joined by other organizations enrolled on the programme at invite-only partner events which are hosted by Eleven Sports Media to help like-minded businesses grow.

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